Get Immersed in the ‘World’ of Warcraft at Regal
KNOXVILLE, Tenn., May 17, 2016 /PRNewswire/ — Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces an exclusive offer for moviegoers that purchase a ticket to Legendary Pictures’ Warcraft. Every moviegoer will enjoy a FREE digital copy of Blizzard Entertainment’sWorld of Warcraft®, which includes one month of game time, compliments of Regal and Blizzard. Warcraft, directed by Duncan Jones and distributed by Universal, will be in theatres on June 10.
“We are excited to partner with Blizzard Entertainment on this amazing offer. At Regal, we are always looking to reward our guests and making it more than a movie,” said Kelly Hawkins, Vice President of Loyalty Marketing at Regal Entertainment Group. “Additionally, members of our industry-leading Crown Club also have a chance to win a trip to this year’s BlizzCon®, and socialize with other Warcraft fans when they use their card with purchase.”
Regal Crown Club members who use their card when they purchase tickets to see Warcraft, will automatically be entered to win a trip for two to this year’s BlizzCon from November 4 – 5 in Anaheim, CA. The Warcraft Sweepstakes ends on Thursday, June 23. For additional information about the unique Regal digital download offer and sweepstakes, please visithttp://www.regmovies.com/promotions/Warcraft-Gift.
As a special perk to Regal moviegoers, Warcraft will be shown a day early, on June 9, in select Regal IMAX auditoriums across the country including:
- Long Beach 26 (Los Angeles, CA)
- Pinnacle 18 (Knoxville, TN)
- Opry Mills 20 (Nashville, TN)
- Atlantic Station 18 (Atlanta, GA)
- Pointe Orlando 20 (Orlando, FL)
- Kendal Village (Miami, FL)
- King of Prussia 16 (Philadelphia, PA)
In celebration of the Warcraft movie’s release, Blizzard will be giving out in-game items in World of Warcraft that allows players to modify their weapons with movie-inspired looks. This set of in-game gear includes a Horde axe, the staff of the fel-twisted orc warlock Gul’dan, and the ornate sword and shield carried by soldiers of the Alliance. This content will be available for a limited time and automatically added to players’ collection when they log in to the game between May 25 and August 1.
Regal fans are encouraged to like Regal Cinemas’ Facebook page and download the Regal Movies app. Moviegoers can program their favorite theatre and purchase tickets all from their mobile device. The Regal app also gives patrons the ability to upload their Regal Crown Club card straight to their phone for easy access while on-the-go. Through the industry-leading Regal Crown Club, 13-million patrons each year accumulate credits at the box office and concession stand to earn rewards including free popcorn, soft drinks and movies. Free membership is available at the box office or online at REGmovies.com/Crown-Club.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,329 screens in 567 theatres in 42 states along with Guam, Saipan, American Samoa and theDistrict of Columbia as of March 31, 2016. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Additional information is available on the Company’s website at www.REGmovies.com.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes nineteen #1 games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
SOURCE Regal Entertainment Group
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