Turtle Wax released an announcement today that it has teamed up with OpTic gaming. Turtle Wax is the first company of it’s kind to enter the eSports world.


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“Professional gaming is a rapidly growing sport, and authenticity is a priority as more sponsors enter the space,” said Hector Rodriguez, CEO and co-founder of OpTic Gaming. “Our fans are highly engaged and aren’t just invested in our competitions, but also in our lifestyle. Passion for gaming and cars go hand-in-hand. Our cars are a major fixture and natural extension of our lifestyle, so Turtle Wax is a perfect fit as a sponsor for OpTic Gaming.”

For the purposes of the partnership the OpTic Gaming Scuf House garage got a custom graffiti wall, branded with both partners, not just the one wall was painted the garage got a complete makeover. The team will be documenting their road trip to a major tournament this year. OpTic is not new to broadcasting their road trips, which is probably what attracted Turtle Wax to them in the first place. The campaign will target the next demographic of car care consumers, the Millennials.

“One of the major goals of this partnership is to show the new era of car lovers that Turtle Wax isn’t just your father’s or grandfather’s car products,” said Courtney Lauer, director of marketing for Turtle Wax. “The brand has been around for more than 70 years, and we pride ourselves on our innovations steeped in consumer insights, and continue to invent new products that meet the needs of modern drivers.”

Be on the look out for social media interactions, promotional giveaways, as well as the teams cars in photo and video shoots featuring Turtle Wax products.

For more information about Turtle Wax, visit www.TurtleWax.com. Love the product, or have comments? Post a review online directly on www.TurtleWax.com. And don’t forget to follow them on Facebook, Twitter, Instagram and YouTube to stay up to date with the latest and greatest from Turtle Wax.

http://radiopressgaming.com/wp-content/uploads/2016/04/OpticTurtle-1000-720x540.jpghttp://radiopressgaming.com/wp-content/uploads/2016/04/OpticTurtle-1000-150x150.jpgMatthew RixCommunityeSportsLifestyleeSports,opticgaming,turtlewaxTurtle Wax released an announcement today that it has teamed up with OpTic gaming. Turtle Wax is the first company of it's kind to enter the eSports world. 'Professional gaming is a rapidly growing sport, and authenticity is a priority as more sponsors enter the space,' said Hector Rodriguez, CEO...