ACTIVISION BLIZZARD MEDIA NETWORKS ANNOUNCES RECORD ESPORTS VIEWERSHIP
Activision Blizzard Media Networks (ABMN), a division of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that Major League Gaming’s Counter-Strike: Global Offensive Major Championship (CS:GO Major) set new viewership records during its March 30 – April 3 broadcast from Columbus, Ohio.
Lets’s do a quick comparison, last year according to this article from USA Today, Sunday Night Football (NBC) gets an average of 23.7 million viewers. One would argue that Sunday night football is one of the largest viewing audiences in all of major league sports. Now, let’s look at the numbers of the CS:GO Major, as provided by MLG.tv, Twitch and GOTV. The championship generated 71 million video views, 45 million hours of live broadcast were watched and there were 1.6 million concurrent viewers tuning in from various devices to catch this years event. Not too shabby for an Esports event with a $1 million prize pool. It also shattered last years record of 34 million hours viewed and 1.3 million concurrent viewers.
“Last year, more than 225 million people watched competitive gaming, and the passion, engagement and size of this audience only continues to grow,” said Mike Sepso, Senior Vice President of Activision Blizzard Media Networks and Major League Gaming (MLG) co-founder. “As this year’s CS:GO Major numbers show, Activision Blizzard Media Networks’ commitment to broadcasting premium content and creating incredible events is resonating with players and fans around the world.”
225 million people watched competitive video games! Suck it mom and dad I told you this would happen, but nooooooo…..
Activision Blizzard has been hitting the Esports realm hardcore as of late. They purchased MLG, they opened ABMN, brought in all kinds of talent to help move these projects along, and under their direction, this was the first CS:GO Major to be held in North America. This year it was at the Nationwide Arena in Columbus, OH. They grabbed over 10,000 attendees for each day of the 3 day event. The event was broadcast in 15 languages world wide as team Luminosity Gaming claimed first place (and a reported $500,000).
If there was ever any question about the viability of gaming as a career, well you can put that to rest. Esports isn’t going anywhere, as a matter of fact they expect global viewership to rise to over 300 million next year. This is drawing the attention of more and more corporations, who see a market primed for product placement and sponsorship! Before you know it, Esports will be the biggest sport in the world…. oh wait! 🙂http://radiopressgaming.com/2016/04/activision-blizzard-media-networks-record-esports-viewership/http://radiopressgaming.com/wp-content/uploads/2016/04/Activision_Blizzard_Logo-720x540.jpghttp://radiopressgaming.com/wp-content/uploads/2016/04/Activision_Blizzard_Logo-150x150.jpgCommunityEntertainmenteSportsGamingActivision,Championship Gaming,Counter Strike: Global Offensive,CS:GO,eSports,MLGActivision Blizzard Media Networks (ABMN), a division of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that Major League Gaming’s Counter-Strike: Global Offensive Major Championship (CS:GO Major) set new viewership records during its March 30 – April 3 broadcast from Columbus, Ohio. A press release was just let to the media...Matthew RixMatthew Rixmatt@radiopressgaming.comAdministratorCofounder and CIO of Radio Press Gaming, I am a tech loving father of 3 who is obsessed with Destiny!Radio Press Gaming